Big Idea: “CPG Banner and Native Ad Campaigns for a Variety of Add-to-List Brands”

Client: Including but not limited to Hershey’s, Yoplait, Vital Farms, Skinny Pop Popcorn, Chobani, Coca Cola, BUSH’s Beans, Michigan Lottery, Nutella, and other popular CPG brands

Date: 2017 – 2019

Location: Designed remotely from Ann Arbor, Michigan, these ads reached people across the United States

When a proposal was approved and went to ad production, CPG banner and native ad campaigns were created. The final ads relied on the company’s brand assets and style guide for design direction. Sometimes the initial creative from the proposal will change during the final ad campaign. This is because a proposal aims to show the client the look and feel of what a final ad campaign with their assets could look like. Come ad production, we worked with the client to update copy and assets accordingly to fit the vision of their initial RFP. Think of proposals as a pitch to that company or brand, and ad production as a final draft.

Banner ads showed up in out-of-app settings, such as lifestyle blogs, social media, and other locations the user visits. These encourage the user to add the item promoted to their preferred shopping app list. (In this case, the shopping app Buy Me a Pie!)

Native ads were also designed, with specific copy and asset imagery that related to the ad campaign. These ads also encouraged the user to add the item to their shopping list, but in-app while they’re using the application.

When an ad campaign ends, we created an infographic “wrap report” to show the client how their products performed during the campaign. You can view and example here.

For more projects like this, click here.