Big Idea: “Communicate Brand Campaigns to Stakeholders”
Client: Including but not limited to Hershey’s, Yoplait, Vital Farms, Skinny Pop Popcorn, Chobani, Coca Cola, BUSH’s Beans, Michigan Lottery, Nutella, and other popular CPG brands
Date: 2017 – 2019
Location: Designed remotely from Ann Arbor, Michigan, these ads reached people across the United States
Fig 2 designed UX ad campaigns in mobile app environments for household name brands. We communicated those designs and ad brand campaigns to stakeholders through a proposal from a RFP. The goal was to show stakeholders how we could turn their RFP into reality. This process began with a UX flow mockup that articulated how their brand item would show up on a shopping app.
This mockup is a typical example of what we would present to stakeholders. If the content was approved, it moved to ad production, where it became an ad campaign that ran on mobile apps all over the United States, accessible to anyone who is using the shopping app. In it’s final form, the campaign is wrapped into a PDF report for the client, post campaign.