Package Design, 2021

Complete brand overhaul for Total Cluster Fudge, seen here at a tradeshow with new labels and designs.
Complete brand overhaul for Total Cluster Fudge, seen here in-store with new package design.
Complete brand overhaul for Total Cluster Fudge, seen here in your local grocery store with new package design.

Big Idea: “Package Design for a Consumer Packed Goods Brand”

Client: Total Cluster Fudge

Date: 2021

Location: Brighton, Michigan

A confectionary shop in Brighton reached out to Fig 2 to help provide a complete brand overhaul for their full suit of sweets. From chocolate barks to popcorn, we created a brand identity for Total Cluster Fudge across their sprawling catalog of confectionary items. We wanted to keep some design elements that the customers knew the brand by, but elevate the brand overall to give the new package design a classier look and feel.

From typography to color choices, bag designs and iconography, no stone was left unturned during this rebranding process. Find some TCF sweets at a store near you, all over the country!