Big Idea: “E-Commerce Website for a Bake Shop”

Client:  Total Cluster Fudge

Date: 2021

Location: Brighton, Michigan

Total Cluster Fudge wanted a simple e-commerce website that collated their sprawling catalog of sweets into a simple add-to-cart experience for their online consumer base.

Staying to true to their branding, we stuck to playful, hand-drawn fonts, and really let the product be the star here. The interface is sleek, making products easy to add-to-cart. Customers can easily see ingredients and allergens, and compare to other products in the catalog. Furthermore, the add-to-cart user experience is a simple one. Visitors do not need to make an account to add a product to their cart. This opens the door for guest purchases.