Big Idea: “Classy, Minimalistic Hot Sauce Label”

Client: Carolina’s Finest of NC

Date: 2023

Location: Supply, North Carolina

A brand from Supply, North Carolina reached out to Fig 2 to help provide a hot sauce label for their new brand, Carolina’s Finest. The image on the right is the index card of the initial idea that was pitched to us by the client, the image on the left is what we created. Images are from Carolina’s Finest of NC.

The client wanted to keep the label “minimalistic, and classy”. The label design leans more private label, stylistically, for this reason. It’s a little different from the other sauce labels you see at the grocery store, but not so far of a departure that you’re not sure what you’re buying when you look at the bottle.

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