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Big Idea: “Interactive End of the Year Fundraiser Graphic”

Client:  SEMIS Coalition at Eastern Michigan University

Date: 2023

Location: Ypsilanti, Michigan

SEMIS Coalition wanted to mix up their year-end fundraiser graphic with something more inviting and interactive.

Fig 2 conceived of the idea of a river that slowly filled with water and creatures over time, as more money was donated to the year-end campaign. This idea tied together SEMIS place-based learning work, as well as its donor tiers for this campaign, which were all animals that live in South Eastern Michigan. Each donor was ultimately added to the stream as more people donated.
For other animation work from Fig 2, click here.