Brand Launch, 2023

Brand launch for Mrs. Bites banana bites.
Brand launch for Mrs. Bites blueberry bites.
Brand launch for Mrs. Bites cinnamon roll bites.
Brand launch for Mrs. Bites banana bites.
Pink metallic label over pink frosted brownie, label says "Stawberry Lemonade Bites."
Purple metallic label over white frosted brownie with party sprinkles, label says "Birthday Cake Bites."
Yellow metallic label over yellow frosted brownie, label says "Banana Bites."
Pink metallic label over yellow, pink and green frosted brownies, label says Assorted Sweet Spring Bites."

Big Idea: “Brand Launch for Baked Goods Your Grandma Would Make”

Client: Mrs. Bites Bakeshop

Date: 2023

Location: Brighton, Michigan

A confectionary shop in Brighton reached out to Fig 2 to help launch their new brand: Mrs. Bites Bakeshop. The look and feel of this brand centered around the idea of a grandmotherly figure who produced baked goods “better than your grandma would make.”

We created a design system in which the label color changed depending on the flavor. For the 16-count packages, we went a step further; adding fun icons to represent each flavor. Accessibility is important, even in the food world!

Above is the finished package design. You can purchase Mrs. Bites wherever baked goods are sold.